Website redesign that keeps your rankings

A redesign puts your search rankings at risk when pages move, content disappears or a redirect is missed. We redesign and rebuild the site and carry over what already works: the pages that bring in traffic, their addresses and their content.

Discuss your redesign

Audit before design

We start with what the current site already earns. We list the pages that bring in search traffic, the searches they appear for, the sites that link to them and the content people actually read. Then we decide what stays, what improves and what goes.

What's included

Inventory of pages, traffic and searches
Backlink and internal link check
Content worth keeping
Technical problems on the current site

Design and rebuild

The new design is built around your real content and the phone screen first. Where a page address can stay the same, it does. Where it has to change, the old address is mapped to its closest new page before any code is written.

What's included

New design and layout
A rebuild in fast code (Astro, WordPress or Shopify)
The same page addresses wherever possible
Titles, headings and descriptions carried over and improved

Redirects and launch

Every old address gets a permanent (301) redirect to the closest new page, and we test the redirects before launch. On the staging site we check for leftover noindex tags, blocked pages and broken links, then submit the new sitemap when the site goes live.

What's included

301 redirect map and testing
Staging checks for noindex, canonical and robots settings
Sitemap and Search Console submission
Analytics carried over

After launch

After launch we watch Search Console for pages dropping out of the index, crawl errors and redirects that don't resolve, and fix them while the cause is still fresh. Rankings often move for a few weeks while Google crawls the new site again, so we compare against the numbers from the audit.

What's included

Index and crawl error monitoring
Redirect and 404 fixes
Speed and Core Web Vitals check
Traffic comparison against the audit baseline

Is a redesign the right move?

A redesign is worth it when the site is slow on phones, hard to edit, built on software nobody maintains any more, or no longer says what the business does. It is the wrong first step when the site is fine and simply isn't being found. In that case the fix is usually better content and technical SEO on the pages you already have, which costs less and carries no migration risk.

Before we quote, we look at the site and, if you can share it, your Search Console data. Then we tell you which of the two you need.

What we need from you is small: access to the current site and its hosting, Search Console and analytics if you have them, and the people who can approve content. What you get is a design signed off page by page, a rebuilt site on a staging address you can click through before launch, a written redirect map, and a launch checklist with every item ticked. After launch you keep the code and the content.

Common questions

Will a redesign hurt my Google rankings?: It can, if pages move or content disappears without redirects. A redesign that keeps the addresses, content and links that already earn traffic, and redirects the rest, usually holds its position. Some movement for a few weeks after launch is normal.
Do the page addresses have to stay the same?: Where an address still makes sense, we keep it, because the best redirect is the one you never need. When an address has to change, we redirect it permanently to the closest matching page.
Can you redesign a WordPress or Shopify site?: Yes. We can redesign on the same platform or move you to a different one. On Shopify a redesign is a new theme, so your products, customers and order history stay where they are.
Can you redesign a site you didn't build?: Yes. Most redesigns are of sites someone else built. We start with an audit of what's there, so we know what to protect before we change anything.
What is a 301 redirect, and why does a redesign need them?: A 301 redirect tells browsers and search engines that a page has moved permanently and where to. When a redesign changes an address, the redirect sends visitors to the new page and passes most of the old page's search value with them. Without it, the old address shows an error and its rankings are lost.
How long does a redesign take?: It depends on the number of pages and templates and on how much content needs rewriting. Once we've seen the current site, we send a timeline with the quote.