Website redesign cost with KRYLOweb is about the same as a new website of the same size: $500 to $3,000 for a small business site and $3,000 to $10,000 for a larger site or web app. A refresh, where only the look changes, costs less and is quoted per project. Published agency guides put redesigns much higher; Digital Silk, for example, gives a range of $15,000 to $75,000.
Why the same price as a new build? Because most of the work is the same. A redesign still needs planning, design, development, content work and testing. It adds one job a new site doesn’t have: moving your existing pages and search history across without losing them.
Website redesign cost at a glance
| Project | What it covers | Our price |
|---|---|---|
| Refresh | New look on the same structure and platform | Quoted per project |
| Small business redesign | About 5 to 10 pages, new design and structure | $500 to $3,000 |
| Larger site redesign | About 10 to 30 pages, or integrations | $3,000 to $10,000 |
| Online store redesign | Shopify or custom code | $500 to $5,000 |
| Platform rebuild | Same as a redesign of that size, plus content migration | Quoted per project |
Hosting, the domain and paid plugins or apps are paid to their providers and are not in these prices. Not sure which of these you need? Start with redesign vs refresh vs rebuild.
What moves the price
Number of page templates. Most sites are built from a handful of layouts. A site with 40 blog posts and 8 service pages may only need four templates. The number of templates moves the price more than the number of pages.
Content. Moving existing text as it is costs little. Rewriting it, merging thin pages or writing new service pages adds time. If you plan to rewrite, decide before the quote, not after.
A platform change. Moving from one system to another, such as from a page builder to a custom theme, or from WordPress to Astro, means moving content and rebuilding features. Some content moves automatically; some needs hands.
Redirects. Every page whose address changes needs a permanent redirect from the old address. A ten-page site might need a few. A site with years of blog posts might need hundreds, and each needs checking.
Integrations. Forms, bookings, payments, CRMs and email tools need reconnecting and testing on the new site.
Store data. For a shop, products, customers and order history need moving, and product URLs need redirects.
The cost people forget: lost rankings
The most expensive part of a redesign can be one that never appears on the invoice. If pages move without redirects, or content that ranks is cut, search traffic can fall after launch and take months to recover.
This is avoidable:
- List every page that gets search traffic before the redesign starts
- Keep the content that ranks, or improve it, rather than cutting it
- Map every old URL to the closest new page, and redirect with 301 redirects
- Check titles, descriptions and structured data on the new site before launch
- Watch Search Console daily for the first two weeks
Our website redesign SEO checklist walks through each step. The redirect work is included in our redesign prices.
How to scope a redesign so quotes compare
Quotes for a redesign vary wildly because each studio imagines a different project. Send the same brief to everyone, with:
- The current site address and the number of pages, with a list of the ones that matter most
- What is wrong, with evidence: slow pages, poor phone layout, confusing navigation, hard to edit
- What stays: content, platform, branding, domain
- What changes: new pages, new features, a new platform
- Who writes the content
- Integrations that must keep working
- Your launch date, and whether it is fixed
Ask each studio to say what is included, how redirects are handled and what support looks like after launch.
Two example scopes
These are typical scopes rather than client projects, to show how the price lands within a range.
A local service business, eight pages. The site works but looks dated and is awkward on phones. The structure stays mostly the same; two thin pages merge into one. The owner keeps the text with light edits. Three templates, a contact form, a handful of redirects. This sits in the lower half of our small business range.
A consultancy, 25 pages plus a blog of 60 posts. Services have changed, the navigation needs reworking, and the site moves from a page builder to a custom theme for speed. New service pages are written, the blog moves as it is, and over 70 URLs need redirects. Integrations: a CRM form and a booking tool. This sits in our larger site range, toward the middle or upper end depending on how much new copy is needed.
Questions people ask
Is it cheaper to redesign or build from scratch? For us, similar. A redesign saves some content and planning work but adds migration and redirects.
How long does a redesign take? A small site often takes a few weeks from approved scope to launch. Larger sites take longer, mostly because of content.
Can I redesign one section at a time? Sometimes, if the platform stays the same. It spreads cost but can leave the site inconsistent for a while.
Do I need a redesign or just faster pages? If speed is the only problem, speed optimization is cheaper than a redesign.
Next step
Write down what is wrong with your current site and what must stay, then compare it with the table above. Our website redesign service explains how we run the project, and the pricing page shows all our ranges. For new builds, see custom website design cost.