
Website Redesign vs Refresh vs Rebuild: How to Choose
A refresh changes how a site looks, a redesign changes how it works, and a rebuild changes what it is built on. Five questions tell you which one your site needs.
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A refresh changes how a site looks, a redesign changes how it works, and a rebuild changes what it is built on. Five questions tell you which one your site needs.

A website redesign from us costs about the same as a new site of the same size: $500 to $3,000 for a small business site and $3,000 to $10,000 for a larger one. Here is what moves the price and the cost people forget.

Redesigns lose rankings for a handful of predictable reasons. This checklist covers each one, from the page inventory before you start to the first four weeks after launch, with a redirect map you can copy.